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JuliAva Boutique

JuliAva Boutique is one of Paducah’s newest boutiques, and it’s a stop you need to make on your next outing! Located on Village Square Drive, in the same complex as Casa Mexicana, JuliAva Boutique offers clothing, accessories, shoes, and gift items for all styles and all age groups.  

The owners and Paducah natives, Olivia Hawthorne and Kelley Gorline, (who also happen to be sisters-in-law) have curated a fun shopping experience with radiant green walls and neon signs. One look at the boutique Facebook page and the general aesthetic jumps out with vibrant colors and fun inventory. Olivia says she has always wanted to open her own boutique and Kelley has previously been a small business owner. “Our goal in creating this business was to provide us both with the freedom to step away from 9-5 jobs and have flexible schedules for our family-oriented lifestyles, while having fun, being creative, and working hard at something we love.” When they spoke to each other about the potential for opening their own boutique, they began brainstorming ways to get started. They started out selling from a booth at local craft vendor fairs to get a gauge on how well their inventory would be received. To their surprise, they couldn’t keep up with their needed inventory, so the transition to a brick-and-mortar store was clearly the right next step.  

JuliAva (named after Kelley’s daughters Juliet and Ava) opened in February of this year, and so far, business has been great! Olivia says, “We want to encourage people to be bold with their clothing choices and not just go with what everybody else is doing or what is seemingly comfortable. We provide lots of bold colors and patterns to have fun with what you’re wearing and feel good about it!” When you visit JuliAva Boutique, you might leave with a cute new wardrobe piece or the perfect gift item, but it’s guaranteed that you’ll also leave with a warm smile from these two sisters-in-law. Their demeanor matches that of the boutique, welcoming and happy.  

Whether you’re looking for a basic staple piece in your wardrobe, a bold top to shake things up at the office, or the perfect gift for a special occasion, JuliAva has what you’re looking for. They also recently hosted a “Botox and Brunch” event and plan to continue hosting that event a few times per year. Follow their Facebook page for their next “Botox and Brunch” event and to keep up with future events! They are open Monday through Friday, 10 a.m. – 6 p.m., and Saturday, 10 a.m. – 4 p.m., and they offer shipping. You can also shop their boutique online at juliavaboutique.com

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