Better Ingredients…Better Health…Better Nutrition…
When Kimberly Yates made a move from Los Angeles back to her native town of Paducah, she never expected to stick around long, and certainly not long enough to open a business that would fulfill a need for our community and foster the start of a non-profit organization.
For several years, Kim noticed a lack of businesses that offered truly nutritious food and drinks. She became frustrated when she went places that advertised healthy, nutritious food but it wasn’t made with fresh, whole ingredients. She wanted a place where ‘what you see is what you get’—no powders, preservatives, or packaged foods. She wanted a place where every single person, no matter their dietary needs or preferences, could get exactly what they want rather than a typical “cookie-cutter” item from a menu.
Kim, a mother of two, had owned a car detail shop alongside continuing her career as a published author and didn’t plan on opening another business. However, led by her desire to provide truly good, whole nutrition in our community, she opened the doors to Nutrition Zone just two short months ago in late February 2021.
Independently owned and operated, Nutrition Zone aims to provide high quality, freshly made shakes, smoothies, teas, coffees, wraps, snacks, and more. Unlike some nutrition bars, they are not affiliated with any “nutrition club” or under any contract as a product distributor or franchisee. When you enter her doors, you can rest assured Kim will offer you the best products she can find on the market. The menu is just a starting point; she’ll customize any item to your needs and desires. Customers may also order ahead online or via phone to ensure freshness.
“We want options and flexibility on ingredients, flavors, and dietary needs. We have something for everyone, and high-quality, true nutrition can taste good!” Kim says. At Nutrition Zone, the focus is to empower our community through a healthy and active lifestyle.
Kim has also made a deep dive into partnering with other local businesses and being involved in the community. What started as her daughter selling lemonade to raise money to buy shoes for kids has blossomed into a developing non-profit, Miracle on 5th Street. Each year, Kim collects donations including toys, hygiene products, and clothing from individuals and local businesses to hand out near Christmas to families in need. This past Christmas, they were able to provide for over 250 children in our community. They plan to continue to expand Miracle on 5th Street alongside Nutrition Zone.
“Our goal is to bring the community together; if everyone pitches in, there can be enough for everyone,” Kim shares with passion.
You’re invited to visit Nutrition Zone Monday through Friday from 7 AM to 6 PM and Saturday from 9 AM to 1 PM at their physical location in Paducah, 3160 Parisa Drive, #130. You can find additional information and place orders on their website, www.nutritionzonepaducah.com, or by giving them a call at 270-210-5612. Make sure to follow their Facebook page for menu updates and specials!
