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Influencer Marketing is not a new concept, in fact it has been around for some time. With the rise of social media, Influencer Marketing has been redefined to reach a new way to grab the trust of consumers.
What is Influencer Marketing?
Influencer Marketing is the act of promoting and selling products or services through people or businesses (influencers) who have the capacity to have an effect on the character of a brand. For example: A maternity clothing company may choose to use a mom blogger as an influencer for their products. Why? Because she has already gained the trust of her followers so they will automatically trust the products/brands she promotes.
So who can be an “Influencer” for your Industry?
Influencers are ordinary people or businesses who have gained a loyal following because of their niche personality or transparency. Because of the valuable content they share, influencers gain the trust of the consumer which then turns into an excellent marketing opportunity.
Today, with the creation of the internet and the popularity of social media, consumers have unlimited content they can view. This creates a challenge for brands. As their target audience continues to spread out over many different forms of media it makes it much harder for them to reach their potential customers. As a result, marketers are looking to local trusted brands to advertise to their target audience. Consumers are becoming more skeptical of brands therefore, they are advertising through influencers that have a niche community that follows them on social media. Instead of being skeptical, consumers are trusting that if the influencers choice loves the product, they will too.
VUE Magazine offers the opportunity to talk with any business about influencer marketing. Contact our office to schedule a meeting at 270-534-5265 or email any of our account executives https://www.vuemagazinesil.com/contact/.
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